ORANGEBEAM Disrupting the Brick & Mortar Industry the Green Way
Compiled by Felicia Soon / Edited by Gunaprasath Bupalan (YouTube – Emjay Communications /
www.newshubasia.com / www.ihaus.com.my /
Experts are predicting that the global volume of construction output will cultivate by 85 percent, translating to a solid USD$15.5 trillion (RM64.4 trillion) by 2030.
Construction is a highly competitive industry, and even more so as an industry that delivers significant impact to our society, economy and environment. We are constantly looking for ways to improve the quality of life for the communities that we serve and operate in by designing and creating buildings that are not only cost effective, but eco-friendly and sustainable. However, with the alarming environmental issues that have cropped up in the past couple of years, we must dial up our efforts in minimising the impact traditional construction practices may have on the environment.
Sustainable construction requires consideration to environmental impacts that are created by the way we source our materials and the processes we use to get the job done. Reducing carbon footprint during construction period and more importantly from new buildings should be a top priority. Adopting a ‘sustainability by design’ approach to materials sourcing can reduce the impact of materials used in construction – for example, by using alternative materials, and considering the life cycle impacts of materials from extraction to disposal.
While we constantly hear developers placing efforts into “going green”, there is an “energy performance gap” – the difference between promised energy savings in green buildings and the actual savings delivered – that deters companies from incorporating green-centric innovation and technology into their projects. For those who argue that green buildings are costly to construct, I would like to point out that the Malaysia Energy Commission saves approximately RM1 million every year from its headquarters in Putrajaya, the Diamond Building that we designed and built with sustainable technology and solutions. We are proud to have our mark on the Diamond Building that is also the first office building in Malaysia to obtain the Green Building Index platinum rating, and the first outside of Singapore to obtain the Green Mark platinum rating.
In meeting the standards set by UN Sustainable Cities and Communities (SDG11), some of ORANGEBEAM’s key projects have benefited from energy efficient innovations and technology. For example, the Diamond Building uses natural light as a source of light that further reduces electrical costs. It features energy-efficient lighting controls powered by sensor technologies, enhanced with automated blinds and Tannenbaum reflector panels that optimise daylight throughout the building, resulting in a 48 percent annual electrical saving.
With much of our lives being surrounded by technological advances, it has made it that much possible to enforce a more carbon-efficient growth path that helps decrease risks to endangered environments and lowers levels of environmental stress. Let’s use project planning as an example. Building Information Modelling (BIM) has long been at the cutting edge of design/build technology, so it makes perfect sense that it can play an important role in achieving the goals of sustainable construction.
The current industry standard for sustainable construction is Leadership in Energy and Environmental Design (LEED) construction. LEED promotes a system of sustainable construction that goes beyond minimum building codes to ensure that new buildings will not only be functional today, they will also be sustainable into the future, energy efficient, and made from responsibly sourced materials. It is deeply encouraging to see recent reports from the Construction Industry Development Board (CIDB) to include an environmental sustainability rating to encourage companies to place environment as a priority when designing and building.
Disruption of the building and construction industry starts from within. At ORANGEBEAM, we are transforming how we deliver our tactical initiatives that include enhancing our internal business processes, re-engineering company values, reviewing and updating policy and procedures as well as enhancing customer-facing functions.
We are fully prepared to team up with key industry players in further emphasising education and awareness of the benefits of green technology incorporated into projects. As part of our bold journey, we have a sense of duty in promoting economic growth, social progress and environmental responsibility. We will continue to advocate the need to adopt and infuse the right level of innovation and technologies across the ecosystem to achieve the desired impact to the environment.
Group CEO of ORANGEBEAM, Dato’ Faris Yahaya has drawn up a bold blueprint together with his team, focusing on bringing intentional disruption of technologies in its businesses. ORANGEBEAM aims to build on the foundation of this highly technical building and construction landscape to disrupt the industry and build the future.